Course tools · Ethics and Business Case Analysis

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How these tools fit the course

Management asks what an organization should accomplish, how resources should be coordinated, and whose well-being its decisions affect. This supplemental unit connects the course's ethical foundations with environmental analysis, business models, root-cause analysis and the case template. It supports the Weeks 1–5 material rather than constituting an additional textbook chapter. Learn each framework's purpose, then connect evidence to an action. A list of definitions alone is insufficient for analyzing a case.

The sequence is practical: understand the organization and stakeholders; examine its environment and business model; identify one central problem; investigate causes; compare three independent alternatives; recommend an action; assign implementation responsibilities. Financial viability remains necessary for an organization to continue its mission, but revenue growth is not sufficient evidence of social or ecological success.

Ethical foundations: nine promises

The syllabus's RVR COB Code of Ethics treats business leadership as a responsibility to create shared value and promote human development and the common good. Its nine promises can be recalled through nine decision tests:

  1. Loyalty and care: do not enrich yourself at the organization's or society's expense.

  2. Useful offerings: provide goods and services that support human development, including reasonable access for disadvantaged people.

  3. Law and contracts: observe both formal requirements and their underlying purposes.

  4. Fair conduct: reject corruption, unfair competition and socially harmful practices.

  5. Human dignity: uphold human rights and resist discrimination and exploitation.

  6. Humane work: build an enabling community where people can develop.

  7. Just allocation: distribute resources fairly among stakeholders.

  8. Future generations: preserve opportunities for a decent life and a healthy planet.

  9. Honest reporting: communicate performance and risks accurately.

These are related but distinct. Paying a legally permitted wage does not automatically establish humane treatment or just allocation. A sustainability advertisement does not fulfill honest reporting when the actual risks are concealed. Ethical reasoning requires assessing effects inside and outside the enterprise, including future effects. The promises do not imply that every stakeholder receives an identical benefit; they require a defensible, fair assessment of competing interests.

Shared prosperity and the SDGs

The Covenant for Shared Prosperity organizes commitments around six stakeholder groups. Employees and managers deserve inclusive development, fair compensation and work-life harmony. Customers deserve continuing value and quality. Suppliers and other providers of goods, services and funds deserve fair and respectful treatment, extending concern into their supply chains. Communities deserve engagement, especially with disadvantaged members. The environment deserves preservation through responsible technologies and operations. Shareholders, including minority shareholders, deserve fair treatment and reasonable, just returns.

The syllabus targets SDG 1 (No Poverty), SDG 3 (Good Health and Well-being), SDG 8 (Decent Work and Economic Growth), SDG 10 (Reduced Inequalities), and SDG 12 (Responsible Consumption and Production). Map an action to a relevant goal and an observable outcome: fair compensation to decent work, accessible livelihoods to poverty reduction, reduced resource waste to responsible production. Mentioning a goal's number is not evidence of impact. Ask who benefits, how much, for how long, and whether harms shift elsewhere.

The course's generative-AI policy is assessment context. Its syllabus permits different assistance levels for different requirements and lists quizzes as Level 0. The detailed policy requires disclosure, human oversight and authentic student analysis. This reviewer and its questions are original preparation aids, not an instructor quiz or a submitted case analysis. Practice independently and verify understanding against the actual course sources.

The environment and SWOT

An organization's task environment includes parties with direct operational relationships, such as customers, suppliers, competitors and partners. Its broader macroenvironment concerns large forces that shape those relationships. PESTEL provides prompts: Political, Economic, Social, Technological, Environmental and Legal. For example, a specific supplier's delivery failure belongs to the task environment; an economy-wide inflation trend belongs to the economic macroenvironment. An employment law is a legal force, while a particular employee's schedule is an internal operating concern.

SWOT classifies evidence on two axes. Strengths are helpful internal attributes; weaknesses are harmful internal attributes. Opportunities are helpful external conditions; threats are harmful external conditions. Skilled artisans are a strength; inadequate quality-control capacity is a weakness; rising demand in a new market is an opportunity; a rival's substitute offering is a threat. Avoid labeling the same fact without explaining its effect. A new technology can create an opportunity for one business and a threat to another.

Use TOWS to turn classification into action. SO strategies use strengths to exploit opportunities. ST strategies use strengths to reduce or withstand threats. WO strategies address weaknesses so opportunities become attainable. WT strategies reduce weaknesses and exposure to threats. If reliable craftsmanship meets demand for durable products, an SO action may emphasize that offering. If limited capacity coincides with an unreliable supplier, a WT action might simplify the product range and secure backup supply. These examples illustrate reasoning, not recommendations for a particular case.

The nine Business Model Canvas blocks

The Business Model Canvas (BMC) depicts how an organization creates, delivers and captures value. Its nine blocks must fit together:

  • Customer segments: the groups of people or organizations the enterprise intends to serve.

  • Value propositions: the bundle of benefits that addresses those groups' needs or problems.

  • Channels: how customers learn about, evaluate, purchase and receive the offering and obtain support.

  • Customer relationships: the ongoing relationship the organization establishes with each segment.

  • Revenue streams: the ways money enters from the offering, such as sales, subscriptions or usage fees.

  • Key resources: the essential assets, including people, equipment, knowledge and funding.

  • Key activities: the essential work, such as production, service delivery or problem solving.

  • Key partnerships: outside relationships needed to make the model function.

  • Cost structure: the significant costs associated with operating the model.

Distinguish a resource from an activity: sewing equipment is a resource; assembling and inspecting toys are activities. Distinguish a channel from a relationship: an online storefront is a channel; ongoing personalized support describes a relationship. A subscription payment is a revenue stream; the customer benefit obtained through the subscription belongs to the value proposition. The canvas is an analytical snapshot, not proof that assumptions are true. Check demand, capacity, costs and stakeholder effects with evidence.

The downloaded Business Model Generation book supplies the foundational nine-block framework. The sustainable-model handout applies it to eight sustainable business model archetypes. It credits Strategyzer AG's canvas under CC BY-SA 3.0. The following explanations are paraphrased study summaries.

Eight sustainable model archetypes

Maximize material and energy efficiency reduces resource use through monitoring, improved processes and equipment. Create value from waste converts discarded outputs into useful inputs or offerings. Substitute with renewables and natural processes changes materials or energy sources toward renewable alternatives. Deliver functionality rather than ownership sells access or performance, often with maintenance, instead of requiring each user to own a product.

Adopt a stewardship role takes responsibility for stakeholders, supply-chain practices and ecological care. Encourage sufficiency supports durable products, repair and less unnecessary consumption. Re-purpose the business for society or environment places societal or ecological benefit in the organization's central purpose. Develop scale-up solutions spreads a working sustainability model through replication, platforms, partnerships or knowledge transfer.

An archetype can change several canvas blocks together. A repair-focused model requires skilled repair staff, service activities, repair channels, parts partners, costs and a funding mechanism. Access-based models need asset maintenance and an account of end-of-life impacts. These archetypes are useful design possibilities, not guarantees. Resource efficiency may lower impact per item while total production increases; sustainable outcomes still need measurement.

Root causes: investigate, do not assume

Root-cause analysis (RCA) seeks what happened, why it happened and how that understanding can address an organizational problem. A symptom is an observed outcome; a cause helps explain it. Declining delivery reliability is a symptom. Possible causes include equipment failure, inadequate training or an unrealistic order-acceptance policy. Naming an employee to blame is not the same as explaining the system.

The slides distinguish physical causes, human causes and organizational causes. Physical causes involve tangible failures, such as faulty equipment. Human causes involve an action or omission, such as skipping maintenance. Organizational causes involve faulty policies, processes or responsibilities, such as having no designated maintenance owner. These levels can interact. A broken machine can have a human and organizational explanation upstream.

The fishbone diagram has four steps: identify the exact problem; identify major factors; list possible causes within each factor; analyze the diagram and investigate plausible causes. Course examples of factors include site, task, people, equipment and control. Branches are hypotheses, not established findings. Records, observation, interviews or surveys can test which causes actually contribute.

The 5 Whys method repeatedly asks why an effect occurred to examine deeper causes. Five is a guide rather than a quota, and a real problem may have several causal branches. Each link needs evidence. Do not invent a chain merely to reach five questions or stop at a vague statement such as “people are careless.” A useful finding identifies a cause the organization can address and explains why doing so would affect the problem.

From one problem to three alternatives

The current FDNMANP case template begins with one central issue. Its recommended problem statement is a question connecting the organization, a specific problem and a key tension: how can the organization address the problem without sacrificing something important? Identify why action matters now and which stakeholders are affected. Background information, task environment, SWOT/TOWS and available financial ratios in the downloaded outline support diagnosis; they should illuminate the central issue rather than overwhelm it.

An objective states the desired change. SMART objectives are specific, measurable, achievable, relevant and time-bound. An illustrative objective could specify an acceptable delivery-reliability target, a defined time window and a protected worker-hours condition. Such targets require case evidence; invented targets should always be labeled assumptions. A symptom, causal diagnosis, objective and proposed action are different parts of the argument.

Choose three alternative courses of action (ACAs) that are genuinely different and each independently answers the problem. A dependent sequence of “research, then train, then launch” is ordinarily an implementation plan, not three competing alternatives. Explain what each option entails and its advantages and disadvantages for affected people, financial resources and ecological conditions. Keep the alternatives at a comparable level of detail.

Decision matrix and implementation

The current template calls for three distinct decision criteria, with financial, social and ecological concerns represented. Score every alternative consistently from 1 to 3: weak satisfaction, partial satisfaction and strong satisfaction. Use the same standard for all options. Its simple decision matrix adds the three scores; it does not prescribe unequal weights. Explain why each score is justified. Avoid counting essentially the same benefit twice under different criterion names.

For a synthetic illustration, option A scores financial 3, social 1, ecological 2, totaling 6. Option B scores 2, 3, 3, totaling 8. Option C scores 1, 2, 3, totaling 6. B has the highest unweighted total. These invented scores teach arithmetic and consistency; they are not evidence about Plush and Play or another course case. A recommendation may differ from the highest total, but the template requires an explanation of the reason, assumptions or trade-off.

An implementation plan turns a recommendation into concrete activities, a department or person responsible, and realistic durations. The downloaded outline also prompts budgets when relevant. An ownerless task has weak accountability; a deadline without required resources may be unrealistic. Define an observable result so the organization can evaluate whether the solution worked and adapt it if necessary.

Plush and Play, international collaboration and recall

The course's Plush and Play discussion concerns artisan women working near their homes. Refusing an order that would damage family time illustrates a tension between sales and social purpose. Analyze scale through the number and quality of livelihoods, protected relationships and sustainable capacity, alongside financial viability. This case does not justify treating every order as harmful or abandoning revenue; evaluate the actual trade-off and evidence.

International collaboration can take several forms. Exports sell to foreign markets. Licensing permits another organization to use intellectual property under agreed terms. Franchising grants use of a business format and brand with operating obligations. Foreign direct investment commits ownership resources to operations abroad. A joint venture shares ownership in a venture with a partner. Collaboration can expand reach and knowledge while adding coordination, cultural, legal and dependency risks.

The Canvas ASEAN resource's ten-state list is a course mnemonic, not a current membership count. ASEAN has eleven members: Brunei Darussalam, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, the Philippines, Singapore, Thailand, Viet Nam and Timor-Leste. Timor-Leste joined on 26 October 2025, according to the ASEAN Secretariat. Membership is different from a firm's market-entry mode; neither proves that all member states share identical laws or customer needs.

For exam preparation, classify an unfamiliar fact, explain the framework's logic, then apply it to an original scenario. Check the distinction between internal and external evidence, resources and activities, symptoms and causes, alternatives and implementation steps, and financial sustainability and maximizing sales.

Source notes

Reference-only course sources: FDNMANP AY 2026–2027 syllabus; FDNMANP_BCA_Template; Business Case Analysis Outline; Root Cause Analysis (RCA) & the Business Case Analysis slides; Sustainable Business Model Archetyles and the Business Model Canvas handout; Canvas tool pages on SWOT, BMC, international collaboration and ASEAN; GENERATIVE AI USE POLICY – FDNMANP. Foundational BMC reference: Alexander Osterwalder and Yves Pigneur, Business Model Generation (2010), downloaded course PDF, nine-building-block section (printed pp. 14–41). The nine ethics promises and six shared-prosperity stakeholder commitments are paraphrased from the syllabus. Plush and Play facts are limited to the course discussion available in Canvas. All practice scenarios and decision scores below are original and synthetic.

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